Urban Allegory

“Lab Piree” makes the journey from the port to Exarchia. Every neighborhood in the city is made of a different substance, different air pressure, different mental weight. “Gonia Lab Piree Super Studio” may look the same but be something completely different. A type of urban illustration with which we can identify on many levels. A vibrant, eclectic reference point that combines the sale of high-quality ceramic tiles and sanitary ware with the provision of tasteful design objects, artworks, and a typical Exarchia café bar with visual references to past decades. A corner where, if you rest on its benches, you will manage to enter the afterlife of the bright streets, a mist of rain around each lamppost like a galaxy. Throughout the street, a universe spread out like a symposium. An allegory in progress.

ANOIGMATA

The windows of Gonia become living art installations.
In collaboration with exclusive brands and visionary architects, each display reimagines tiles, ceramics, and sanitary products through an artistic lens, transforming everyday materials into immersive design experiences.
These installations invite the public to engage with design in new ways, where functional objects become part of a broader artistic narrative.
Gonia introduces Chromatica, the first Anoigmata, in collaboration with ios22 architects. This inaugural project redefines the relationship between space and activity within the Gonia LabPiree Superstudio.
The corner site is reinterpreted through vibrant, translucent layers projected onto the building’s facade. These colorful transparencies engage passersby in an interactive dialogue, merging the structure’s physical presence with the vivid energy of its displays.
This transformation enlivens the urban landscape, with color and light creating a dynamic interplay between interior objects and the life of the street. The corner becomes more than a boundary—it becomes a stage where architecture and artistry meet.
Through Chromatica, Gonia LabPiree Superstudio evolves into an urban canvas, continuously reshaping its connection with the surrounding community.

YPOGEIA

 Beneath Gonia lies an underground gallery where the past meets contemporary creativity. This raw, atmospheric space serves as a collaborative platform for brands and artists, blending craftsmanship with artistic expression.

Every three months the underground gallery hosts Ypogeia, a series of unique projects that merge a brand’s ethos with an artist’s vision, creating immersive, one-of-a-kind art. It’s a dynamic environment where design, art, and space converge, evolving materials and ideas, and pushing the boundaries of creativity.

Step Into the Experience

Stay for a night, or stay for a while — our thoughtfully curated rooms are also available for long-term rental.

COLLABORATE WITH US!