With creativity and long-standing experience in building decor involving the application of coatings and ceramic tile linings as well as sanitary equipment materials, Lab71 has developed a new philosophy on its subject matter. Ongoing research for innovation, enhancement, and the need to pioneer in the field led to the creation of Lab Pirée, a new avant-garde space expanding its activities. The uniqueness of the new building structure in a renovated industrial space, along with the hosted materials, balances a reciprocal relationship that engages the visitor in a new process of interaction and dialogue between application materials and artistic aesthetics, based on principles of high quality and aesthetics.